I have designed a survey using the website 'Survey Monkey' in order to carry out research for my target market suitable for my genre of magazine. During this, I have provided certain questions such as, 'How often do you read magazines? to identify how popular magazines are amongst my target market. I also asked basic questions such as 'what is your age?' and 'what is your gender?'' to simply begin to identify my target market and which groups prefer certain things 'What is your favourite part of a chart music magazine?' to help me understand what specific age group and gender prefer certain genres of music and
their favourite part of a music magazine to help me create a magazine that would interest my target market. This magazine is aimed at young adults and both sexes. My magazine will feature popular R&B artists with exclusive interviews, photographs and eye catching stories.
I have handed out my survey to a small sample of both sexes and a variety of ages in order to help me determine what age groups prefer different items in a music magazine, enabling me to custom my magazine to the age group that my magazine is aimed to. After handing out my surveys to a small but varied sample of individuals, I was then able to calculate the
results of my survey, overall helping me to determine what I must do in order for my magazine to attract the attention of my target market, for example I have identified that many of my target market would appreciate free gifts to be featured in my magazine
and that exclusive interviews of popular music artists would also be a popular hit. I asked questions 'What other music magazines do you read?' in order to get a insight of what my target market like to read and what is featured in those magazines, to help give me a template of what my magazine should look like and include. I also asked what there preferred genre of music is, therefore I can help identify my target market, as I will be able to discover their age, gender and favourite genre music to know exactly who I am aiming my magazine at. I also asked how much my target market would be willing to pay for a magazine, therefore I can have a greater understanding about how to produce my magazine and which media platforms I will use to sell my magazine, therefore this question is a basic question to broaden my knowledge of producing my magazine.
Other questions such as 'what do you most like to see in a magazine?' and do you like receiving free gifts?' both help me understand what to include in my magazine and what is most popular in a magazine. Overall creating this survey has helped with my market research of what to include in my magazine and how to produce it, aiming it at my target audience which is young adult.
No comments:
Post a Comment