Institution Research

Institutional Research

 

Institution	Details	Publications
Future PLC	Future plc is a media company; in 2006, it was the sixth-largest in the United Kingdom.	It publishes more than 150 magazines in fields such as video games, technology, automotive, cycling, films and photography. Magazines include ‘Maximum PC’, ‘Imagine FX’ and ‘Windows the official magazine’.
Prospect	Prospect is a monthly British general interest magazine, specializing in politics, economics and current affairs.	The magazines include, ‘The Big Issue’ and ‘The Guardian.’
IPC Media	IPC Media Ltd (formerly International Publishing Corporation), a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year	Published magazines by IPC Media include, ‘Chat,’ ‘Pick me up!’ And ‘Now’ magazine
Imagine	Imagine Publishing is a UK-based magazine publisher, which publishes a number of video games, computing, creative and lifestyle magazines.	Imagine publish ‘Xbox360’ and ‘Play.’
Hearst	Hearst Corporation is a multinational mass media group based in the Hearst Tower in Midtown Manhattan, New York City. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings have subsequently expanded to include a highly diversified portfolio of media interests.	Magazines include ‘ELLE’ ‘Cosmopolitan’ and ‘Woman’s day.’
Dennis	Felix Dennis started out in the magazine business in the late 1960s as one of the editors of the counterculture magazine OZ. In the mid-1970s, Dennis Publishing was born, beginning with a kung-fu magazine, Kung Fu monthly	Magazines ‘Dennis’ publish are ‘Health and Fitness’ and ‘EVO.’
My choice	The magazine publisher which I will be choosing will be IPC Media. I have chosen this because they publish other popular mainstream magazines, which my magazine will be. They also publish very popular magazines which a lot of young people will recognize.  After having researched other magazine publishers I think that this would be the most suitable publisher for me to choose, due to my target market audience, who will be young to late 20’s, which is similar to the readers of the magazines which IPC publish.